Your Questions, Answered

What you're buying

  • Three months, billed one month at a time. The first month is the install and the next two are the weekly rhythm. Every retainer starts on the 1st or the 15th, the first month is paid before any work begins, and the price is fixed in writing before you pay anything. You can stop sooner with written notice. Nothing you have already paid is refunded, and nothing more is owed.

    Three rather than one because a single month can't tell you anything honest. Activity habits start moving inside a few weeks. Whether that turned into closed business takes longer, and if your sales cycle runs long it can take a full quarter to show up. Selling you thirty days would mean handing you a number neither of us could trust.

    At the end of three months you either keep going or you don't. That part is yours.

  • The first month is the build, not the rhythm. Before anybody can be managed against a number, the numbers have to exist, so I pull ninety days of your history and set the measures we work from. Your scripts get read and rewritten for your product and your buyer. The follow-up cadence gets built and loaded into your CRM. Your reps' days get restructured so selling time is protected.

    Most of that is work I sell separately on the services page as the Sales Optimization Package. On the retainer it's included, because none of the weekly management holds up if the foundation isn't there.

    Then the weekly rhythm takes over.

  • The workshop is the core session. One to two hours on the five principles everything else here is built on, and it works on its own.

    The packages open with that same session and add the work that makes it hold. The Implementation Package adds script analysis on what your reps are actually saying, the shape of the workday, and an hour of role play. The Optimization Package adds all of that plus new scripts, a CRM rebuild, a follow-up cadence and the numbers to track. Each package is priced under what those pieces cost bought one at a time.

    The workshop teaches your team. The packages are what keeps it from wearing off by March.

  • Yes. Every service is listed separately with its own price and you can buy exactly one. Script analysis, CRM, follow-up cadence, KPIs, the shape of the workday.

    If the thing costing you is your script, buy the script analysis and leave the rest alone.

  • Pay in full at checkout, or pay half as a deposit. On the work I build and hand over, like scripts, the CRM, the cadence or a website, the balance is charged automatically seven days after purchase. On anything we schedule, which is the workshop, role play, the one-on-one and both packages, it’s charged fourteen days after purchase.

    If you cancel before any of the work has started, every dollar you paid comes back to you. Once the work is delivered, it’s yours and it isn’t refunded. The retainer runs on its own terms, covered in the first question on this page.

How I work

  • No, and this is not for somebody building a high-pressure, back-you-into-a-corner sales team. If that is what you are after, there are people who sell it and they are not hard to find.

    The order taker and the closer get presented as the only two options. They are not. Most of what I teach sits between them, and it does not make for a good sales movie.

  • Direct, and probably more blunt on the first call than you are expecting. If I think you don't need what I am selling, you will hear it then rather than three weeks in.

    Once we are working, I am in your week rather than on your calendar once a quarter. You will hear from me about numbers you would rather not look at. That is the job.

  • Three things, and none of them are personality.

    Prices are published. You can see what everything costs before you talk to me, which almost nobody in consulting does.

    I'll show you my own work before you pay. The scripts, the cadence, the CRM audit — real documents I built as a rep, not a slide deck about them.

    I'll tell you no. If your team doesn't need what I sell, or you already have a sales manager who's good at it, I'd rather say so on the first call than take your money finding out.

  • I will not make any outrageous claims of doubling your closing rate or tripling your responses. I don't have a crystal ball and I have yet to meet someone who does.

    What I will do is teach the principles that have worked for me across very different industries, and explain why they worked. Results will ABSOLUTELY vary.

Getting started

  • No. The one-on-one session is one hour. It takes the same framework and shapes it around how you already sell, which is usually more useful than sitting in a group session when it is only you anyway.

    Individuals buy single services too. The list and the prices do not change based on how many people you have.

  • The workshop is built for up to ten people. Past that the room stops being interactive and turns into a lecture, which is not what you are paying for.

    For a bigger team the answer is to run it more than once rather than pack the room. Same published price each session. No custom quote.

    The retainer covers up to ten reps. The first five are included in the $5,000, and each rep past five adds $500 a month.

  • Both. The line is fifty miles from downtown Fort Worth.

    Inside that, in person at your office if you want it. Outside it, virtual over Zoom by default, and I will still come to you if you cover the travel, agreed in writing and paid in advance. Plenty of clients inside fifty miles pick virtual anyway, and that is fine.

    The content does not change either way. Only the room does.

  • Book a fifteen-minute call on the appointments page. That is the fastest way, and it is free.

    There is also a contact form at the bottom of the Services page and the About page, or you can email me directly. However you reach me, you will hear back within 24 hours and usually the same day.