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Script Writing

$450.00

Two to three scripts, written for your product and your buyer, each one with a single objective. Not one all-purpose script that tries to do everything and does none of it well.

Whether it's two or three comes down to how many genuinely different conversations your team is having. A cold call and a follow-up after a proposal are two separate jobs and need two separate scripts. If you're taking inbound as well, that's a third, because somebody who called you already wants something and you shouldn't be opening on them the same way.

They're built on questions rather than rebuttals, and that's the actual difference. Most scripts are a list of comebacks for things the prospect hasn't said yet. Reps can hear themselves reciting it, which is exactly why they stop using it by week three.

I'll also write for the fact that you're talking to two kinds of people. Some want to know how the watch works. Others simply want to know what time it is. One script can't serve both, so the branches are built in.

Best bought alongside Script Analysis. I'd rather rewrite what your team is actually saying than start from a blank page.

Fair warning. A script nobody practices is just a document. Plan on role playing it before it goes in front of a customer.

Two to three scripts, written for your product and your buyer, each one with a single objective. Not one all-purpose script that tries to do everything and does none of it well.

Whether it's two or three comes down to how many genuinely different conversations your team is having. A cold call and a follow-up after a proposal are two separate jobs and need two separate scripts. If you're taking inbound as well, that's a third, because somebody who called you already wants something and you shouldn't be opening on them the same way.

They're built on questions rather than rebuttals, and that's the actual difference. Most scripts are a list of comebacks for things the prospect hasn't said yet. Reps can hear themselves reciting it, which is exactly why they stop using it by week three.

I'll also write for the fact that you're talking to two kinds of people. Some want to know how the watch works. Others simply want to know what time it is. One script can't serve both, so the branches are built in.

Best bought alongside Script Analysis. I'd rather rewrite what your team is actually saying than start from a blank page.

Fair warning. A script nobody practices is just a document. Plan on role playing it before it goes in front of a customer.

Payment. Pay in full at checkout, or pay half as a deposit and the balance is charged automatically seven days after purchase.

Refunds. Cancel before the work starts and you get back everything you’ve paid. Once the work has been delivered, it isn’t refunded.

Before we start. Every service begins with a free fifteen-minute call, so we agree on exactly what you’re getting before any work begins.

Delivery. Up to three scripts written, and each extra script is $250. Delivered within 72 hours of our fifteen-minute call.

In person or virtual. Virtual anywhere. In person at no extra charge if your office is within fifty miles of downtown Fort Worth. Past fifty miles I’ll still come to you, with travel agreed in writing and paid in advance. If you’d rather not cover travel, switch to virtual or cancel, and you get back everything you’ve paid.